Okta

Okta + Mclaren Formula 1

Played a key role in developing and executing Okta's social media strategy for the McLaren Formula 1 partnership. Key contributions included:

  • Strategic Development & Creative Ideation: Contributed creative concepts and strategic direction for partnership announcement and launch campaigns, collaborating with creative teams to develop compelling visual assets and social-first video content.

  • Content Strategy & Campaign Execution: Co-developed targeted social media strategies to amplify McLaren race victories and key partnership moments, ensuring brand consistency and audience engagement across platforms

  • Creative Collaboration: Worked closely with creative teams to produce innovative imagery and multimedia content optimized for social media distribution

Results:

  • 623,556 total impressions generated

  • 8.7% engagement rate achieved

  • 54,000 total engagements across platforms

Salesforce

Influencer Marketing

Created educational TikTok videos to showcase Salesforce's offerings and establish thought leadership in data, AI, and CRM. The strategy uniquely used influencers to create content for Salesforce's owned channels, rather than their personal accounts.

Key Goals:

1. Boost brand visibility on TikTok and Meta

2. Target specific SEO keywords, recognizing social platforms as emerging search engines

3. Increase engagement through creative, innovative content

Results:

7 Influencers

12 video assets

8M paid impressions

1.2M organic impressions

5.8M paid reach

7.2K paid link clicks '

$20K paid spend

$2.79 paid CPC

$2.49 paid CPM

Salesforce

Instagram Reels/TikTok

Engaging video content created for Salesforce's TikTok, Reels, and other social channels.

The goal behind these pieces of content is to:

  • Foster the discovery of Salesforce and all the brand offers.

  • Create strategic and compelling content that shows up in the right feeds to empower audiences to tap into the full potential of Salesforce.

  • Explain the benefits of products and highlight ways Salesforce can drive meaningful impact for businesses, communities, and careers.

  • Nurture an engaged community, understand the needs and interests of the community, and engage in meaningful ways.

 

Crafted culturally relevant, social-first content that tapped into trending moments (e.g., March Madness, National Donut Day) to spark conversation, build brand personality, and deepen audience engagement.

Workday